Yahye ismail ali

I am a Marketing Assistant based in Somaliland, driving commercial growth through data-informed promotional strategies and targeted market expansion. Over the past two years, I have coordinated cross-functional campaigns, evaluated conversion metrics, and directed regional sales operations to boost consumer engagement. Currently advancing my expertise in Islamic Banking and Finance, I combine commercial acumen with structured analytical execution to identify profitable opportunities. I am now looking to apply my experience in pipeline development and distributor relationship management to help a growing organization scale its market presence.

1. WI

   Marketing Assistant

   Wadaag Investment

   07/2022 — 04/2023 · 1 yr

   • Coordinated end-to-end promotional events, overseeing venue logistics, schedule execution, and on-site delivery operations
   • Trained and mentored marketing associates on unified brand outreach standards and community engagement protocols
   • Audited active marketing campaigns to eliminate workflow bottlenecks and improve expenditure efficiency across programmatic budgets
   • Analyzed digital conversion funnels and click-to-purchase data points to uncover behavioral drivers and strengthen buyer retention
   • Researched prospective regional consumer segments to establish structured go-to-market and territorial expansion frameworks
   • Collaborated with procurement and product teams to model customer demand projections and align campaign schedules
   • Pitched multimedia campaign concepts and presentation collaterals directly to senior executive stakeholders
2. SL

   Sales Manager

   Som Light Electronics

   09/2021 — 06/2022 · 1 yr

   • Directed regional commercial sales initiatives to broaden dealer footprints and accelerate inventory turnover across territories
   • Restructured recruitment, onboarding, and training programs to elevate team sales capabilities and product knowledge
   • Prepared annual financial projections and administered commercial sales budgets to control operating expenditures
   • Monitored key operational sales metrics to guide territory allocation, inventory reorders, and performance optimizations
   • Standardized distributor pricing schedules, wholesale discount policies, and dealer compliance guidelines
   • Cultivated strategic partnerships with high-value commercial accounts to secure recurrent bulk orders
   • Instituted performance benchmark quotas and regular review cycles to sustain team productivity and quota attainment