Awil Abdishakur Ali

Awil Abdishakur Ali

Digital Marketing & Media Production Specialist

Somaliland5+ years experience

Also works as: Multimedia Specialist · Digital Communications Officer · Videographer & Content Creator · Social Media Manager · Public Relations Specialist · ICT Officer · Marketing Coordinator · Brand Strategist

Digital Marketing and Media Production Specialist driving commercial growth through visual storytelling

Open to work· Immediately Available Now

About

I am a digital marketing and media production specialist with five years of experience elevating brand presence through high-impact visual storytelling and strategic communication. I have directed end-to-end commercial campaigns for over 60 enterprises, integrating technical computing proficiency with advanced video production to drive social media engagement. My background in training and public outreach enables me to bridge the gap between creative execution and cross-functional strategy for diverse regional audiences. I am now seeking to leverage my expertise in digital audience acquisition and content production to drive measurable growth for a global organization.

Experience

  1. CS

    Freelance Videographer & Digital Marketing Specialist

    Cawil Sudaysi Media

    2023 — 2026 · 3 yrs

    • Produced, directed, and edited commercial videos and promotional advertisements across mobile and professional filmmaking rigs.
    • Deployed high-converting multi-platform ad campaigns across TikTok, Facebook, and Instagram for over 60 corporate and retail brands.
    • Executed full-cycle post-production tasks including color grading, audio engineering, visual effects, and graphic integration.
    • Partnered directly with business owners to translate commercial objectives and product value propositions into visual narratives.
    • Designed promotional posters, brand identity collateral, and high-resolution creative assets for multi-channel digital distribution.
    • Evaluated viewer engagement metrics and audience responses across social platforms to continuously optimize reach.
  2. NT

    Marketing Specialist

    Naadir Transport Service

    November 2024 — March 2025

    • Coordinated daily transit schedules connecting university students with vetted private drivers efficiently.
    • Streamlined booking workflows to guarantee punctual pickups, reliable service, and designated route adherence.
    • Served as the primary customer liaison handling inquiries, resolving route issues, and offering immediate passenger assistance.
    • Monitored passenger satisfaction ratings, trip feedback, and driver safety protocols to uphold high service standards.
    • Maintained centralized operational databases tracking client booking requests, daily transport logs, and account balances.
    • Drafted monthly transportation service contracts and prepared clear operational reports for executive management.
  3. HA

    Marketing Specialist

    Himilo Advertising Agency

    July 2024 — November 2024

    • Formulated integrated marketing strategies encompassing creative concepts, promotional assets, and targeted media placement.
    • Conducted rigorous market research analyzing competitor positioning, industry trends, and consumer behavioral shifts.
    • Delivered pitch presentations and strategic capability overviews to corporate decision-makers to secure new accounts.
    • Collaborated with graphic designers and production staff to guarantee campaign deliverables aligned with client brand identity.
    • Tracked campaign performance data and audience engagement indicators to verify client return on investment.
    • Maintained active client communication channels to manage project timelines, expectations, and scope deliverables.
  4. SR

    Marketing Specialist

    Subeer Real Estate

    May 2024 — July 2024 · <1 yr

    • Promoted commercial and residential property listings to prospective buyers and corporate leasing clients.
    • Organized and led on-site property walkthroughs, delivering detailed asset overviews to high-intent clients.
    • Conducted property market evaluations and provided clients with comparative pricing insights to inform purchase decisions.
    • Negotiated preliminary lease terms and purchase conditions to align expectations between sellers and buyers.
    • Generated organic client leads through targeted social media campaigns, community outreach, and referral networks.
    • Drafted initial real estate contracts, client representation agreements, and administrative closing files.
  5. AE

    Sales & Marketing Specialist

    Al-huda Electronics

    January 2024 — May 2024 · <1 yr

    • Formulated retail promotional initiatives and multi-platform digital campaigns tailored to consumer electronics products.
    • Accelerated store sales by engaging target audiences actively across Facebook, Instagram, and TikTok channels.
    • Processed inbound digital sales inquiries promptly and coordinated localized order dispatch and courier logistics.
    • Produced sales performance reports and inventory turnover analytics to guide management restocking decisions.
    • Created multimedia product demonstration videos illustrating technical features, specifications, and user benefits.
    • Delivered attentive customer assistance throughout the purchase cycle to secure repeat business and positive reviews.
  6. PS

    Retail Sales Associate

    Princess Store

    March 2022 — August 2022

    • Guided retail customers on the sales floor by locating merchandise and explaining product features accurately.
    • Processed cash, card, and mobile checkout transactions efficiently using digital point-of-sale systems.
    • Restocked merchandise shelves and maintained clean visual displays according to store merchandising standards.
    • Coordinated with backroom and dispatch staff to facilitate efficient packaging and local customer order delivery.
    • Resolved customer inquiries and product exchange requests professionally to enhance brand loyalty and satisfaction.
  7. HO

    Social Worker & HR Assistant

    Hankaab Organization

    2018 — 2020 · 2 yrs

    • Facilitated internal staff training programs and professional development initiatives across organizational departments.
    • Delivered keynote talks and capacity-building workshops focused on youth leadership and civic engagement.
    • Supported employee engagement initiatives and contributed to core human resources operational workflows.
    • Coordinated volunteer cohorts across multiple public welfare drives and community humanitarian projects.
    • Prepared event summaries, internal meeting minutes, and administrative reports for leadership evaluation.

Education

Bachelor Degree of Information Communication Technology (ICT)

Gollis University

Associate Degree of Teacher Training

Somaliland National College of Education

GSCE High School Diploma

Imamu Shafie Secondary School

Primary School Certificate

Safa Primary School

Skills

Digital MarketingGraphic DesignColor GradingMarket Research
Videography
Content Creation
Video Editing
Social Media Marketing
Sound Design
Media Planning
Campaign Management
Client Relationship Management
ICT Infrastructure
Training & Public Delivery
Contract Preparation

Languages

SomaliNativeEnglishAdvanced) (FluentArabicVery Good) (Fluent

Certifications

Certificate in Multimedia & Graphic DesignSomaliland Innovation Zone
Certificate in Basic Photography & Film-making CourseBiilBoard
Diploma In Digital MarketingHurbad Institute of Technology
Certificate of CCNA (Introduction of Networks)Cisco Networking Academy
Certificate of Basic Life Support & First Aid TrainingYouth for Health Initiative

Contact details are private

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