Amara Okafor

Senior Product Designer with 8+ years shipping consumer and B2B SaaS products at startups and scale-ups across London, Lagos and Berlin. I lead end-to-end design — from research and strategy to interaction, visual and design systems — and partner closely with PMs and engineers. Passionate about accessibility (WCAG 2.2 AA), inclusive design, and turning messy problems into simple, beautiful experiences.

1. NH

   Senior Product Designer

   Present

   Northwind Health (Series C · HealthTech)

   2023 — Present · London · 3 yrs

   • Lead designer for the patient-facing app used by 480k+ monthly active users across the UK and Ireland.
   • Shipped a new onboarding flow that lifted activation by 31% and reduced support tickets by 22%.
   • Built and maintain the Aurora design system (120+ components in Figma + React), adopted by 4 product squads.
   • Run weekly research sessions with clinicians and patients; partner with PM, Eng and Clinical Safety.
2. LA

   Product Designer

   Lumen Analytics (Series B · B2B SaaS)

   2020 — 2023 · Remote · 3 yrs

   • Owned design for the Dashboards and Reporting area used by 12k analysts at Fortune 500 companies.
   • Redesigned the report builder; time-to-first-insight dropped from 11 min to 3.5 min (-68%).
   • Defined the accessibility playbook; brought the product to WCAG 2.1 AA across all core flows.
   • Mentored 3 mid-level designers and ran the design critique program.
3. P(

   Product Designer

   Paystack (Fintech · acquired by Stripe)

   2018 — 2020 · Lagos · 2 yrs

   • Designed merchant onboarding and KYC flows for 60k+ African businesses.
   • Shipped the first mobile-first checkout; conversion improved by 18% on low-bandwidth networks.
   • Co-authored the internal design principles still in use today.
4. A

   UX Designer

   Andela

   2017 — 2018 · Lagos · 1 yr

   • Designed talent-matching tools used by engineering managers to staff distributed teams.
   • Ran the first company-wide usability testing program.